We discovered that industrialization changed flour from superfood - to factory filler.

We always suspected that highly processed flour from big factories couldn’t be too good for us. We learned about how chemical farming and industrial milling have led a decades-long spiral in flour quality & nutrition. Flour used to be a superfood. It was grown organically and fresh-milled on stones. But now, it’s grown with pesticides, stripped of nutrients in big factories and made to be cheaper, not healthier.

Fixing flour means building a new (ancient) supply chain.

You can fix unhealthy foods by substituting healthy ingredients. But what if the healthy ingredients weren’t accessible? This is the challenge. To fix flour, we needed to start by bringing back the healthy food system that once produced this nutritious flour. A local partnership that used to thrive in communities across the US pre-industrialization.


Local Stone Millers + Organic Farmers

Then, we built our first stone mill in Lynn, MA.

We commissioned a mill from Andrew Heyn, the only stone mill builder in the United States, so we could stone-grind our organic wheat into the fresh, nutritious, flavorful flour that goes into all of our delicious products. We built 3 more mills in 2020 and will be keeping Andrew busy making more in communities across the US as we grow.

We started baking with this fresh-milled flour and guess what?

Not only did fresh-milling keep in MORE fiber, protein and nutrients compared to factory flour - but the food tasted ridiculously good! Check out what our fans have to say on social - our bagels, tortillas, and pretzels - are simply, better.

We're putting the B in baking.

We’re proud to be a certified B-Corp which means that we’re a new kind of business that balances purpose and profit. We're committed to growing more organic wheat acreage, building more stone mills, feeding our local underserved communities, and creating quality careers for every team member (in fact, all of our employees become owners after 1 full year). And we measure our impact on the world, our communities, and our team.

How we measure our impact.

Being a b-corp means we measure and share progress on our mission with you, our Mighty Believers. You can download our 2020 Mighty Impact Report HERE.

Activate More Local Mills

Create More Organic Acres

Feed Our Communities

Build Career Opportunities